The Spirit Ad As Creepy As Its Director

[stinglikeabee]

Frank Miller is a creepy old man. Sh'yeah, like this is no big surprise. See, I tend to think the best of people even after they've proved me wrong countless times. It's this weird tic I have. So when Miller says all the right things about making Ellen Dolan a strong female character and how much he's learned since then, I think 'Finally'. Then he has to ruin it all by doing something icky like this ad.

From io9.com: Scariest movie marketing ever: Frank Miller brings together his gaggle of gals from The Spirit and has each of them give a little soundbite when you mouse over her poster. Eva Mendes, Scarlett Johansson, Jaime King, and Sarah Paulson lay the verbal cheesecake on thick, moaning and purring a sexy innuendo or pick-up line.

Here's the ad. Part of me thought, maybe it wasn't his idea. Maybe it's the studio, right? But then I figure surely the studio's giving Miller full reins on the movie; he'd probably signed off on the marketing himself. Is this the best way to sell this movie? Maybe to a demographic of 14 year old boys.

Look at how the new Batman's being marketed. Joker, Two-Face, Batman's toys, using guerilla marketing tactics to create buzz... Now that's innovative. Spirit's B&W pinups of women moaning? Trashy, yo.

Comments

[parlance.livejournal.com]

Ew. I gave up on him and Robert Rodriguez after Sin City.

[stinglikeabee.livejournal.com]

*nods* Sin City was embarrassing. I kept thinking him and Rodriguez were just trying too hard to venture into Tarantino territory and be pop culture auteurs, or something.